Fitness for the Culture.
Reset is a wellness app rooted in community, designed for women of color to reconnect with their bodies through movement, mindfulness, and nourishment.
As a creative on the Reset team, I helped shape a visual and narrative identity that felt warm, inclusive, and affirming — while always rooted in the realities of what wellness looks like day to day. From campaign concepts and content to in-app experiences, I worked to bring the Reset voice to life in a way that felt like talking to your strongest, softest, most grounded self.
CAMPAIGNS
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CAMPAIGNS ⋆
The secret is out!
Booty Secrets 2.0 was a refreshed return of one of Reset’s most-loved programs — a strength-building, glute-focused workout plan designed for women looking to feel powerful, sculpted, and strong from the ground up.
The 2.0 launch took everything we learned from the original and leveled it up: more programming options, refined guidance, and a bold, confident tone that matched the results-driven energy of the community. The visual identity embraced playful empowerment, while the messaging leaned into the “secret’s out” tone — everyone’s favorite program was back and better than ever.
Be rebirthed!
Rebirth 2.0 was a powerful relaunch of Reset’s signature restorative program — a holistic, stretch-based series built to help women reconnect with their bodies through movement, stillness, and intentional breathwork.
The 2.0 version emphasized clarity, healing, and emotional renewal, with a design system that felt soft, elevated, and feminine — a visual and tonal contrast to the high-intensity, performance-focused programming elsewhere on the platform.
Hydrate for Rebirth Refined
Hydrate for Rebirth Refined was a mini-campaign that complemented the main Rebirth 2.0 launch — focused on recharging the body through internal nourishment and recovery habits. It was all about encouraging the Reset community to stay present and connected to their bodies, starting with something simple but powerful: hydration.
Did you hear the news?
For Reset’s Black Friday campaign, I led the development of a calm, intention-led approach that stood apart from the high-pressure tone typical of the season. Centered around the theme “A Ticket to a New You,” the campaign invited users to see Reset not as a quick fix, but as a grounding part of their daily wellness routine.
Drawing inspiration from vintage and film imagery, the visuals spoke to the timeless nature of the Reset brand and community — a space for rituals that feel as lasting as they are restorative
