As a creative designer for the STNDRD app—a performance-focused fitness platform led by CBUM (Chris Bumstead)—I adapted my design approach to suit a predominantly male audience.

My work balanced the app’s bold, no-nonsense tone with a sleek, performance-driven aesthetic, leveraging darker tones, sharp typography, and minimalist visual cues that resonated with a community driven by discipline, strength, and results. Compared to my female-led, wellness-first design work at Studio 93, STNDRD challenged me to lean into more aggressive branding, UX clarity, and high-impact visuals that reflected the intensity of the user base.